In 2016 I binge watched all of Ancient Aliens and developed a small obsession for conspiracy theories and extra terrestrials. When I was instructed to rebrand a museum of choice I naturally chose The International UFO Museum & Research Center in Roswell, NM. This museum invites skeptics and conspiracy theorist alike to dig deeper and develop their own theories. I used classic government cover-up tropes and historical imagery to create a flexible brand that encouraged the public to question everything.
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